AXIS OF EVIL...
three simple words that contributed to the acceptance of the USA's "war
on terror". How come it was so effective?
Well, ask yourself... what does that phrase conjure up in your mind?
For many, the word Axis
is associated with the enemy powers in World War II that were in a
military alliance against the USA. (They were called the Axis Powers).
And the word Evil
implies a cosmic struggle, good versus evil - and also, if they are evil, what
does that make us,
by implication?
Just
think... in three words, they were able to imply a war with enemy
powers in a dangerous military alliance like in World War II, elevated
to a cosmic struggle of good versus evil - powerful stuff!
So if
you're selling anything online, or are thinking of doing so, you need
to pay attention to EVERY SINGLE WORD you use, because even individual
words matter. For instance, consider this...
Back in the 1960's,
the headline of an automobile repair kit was changed from, "How To
Repair Cars" to "How To Fix Cars", and sales increased by 20%.
The
same is still happening today. One marketer I know recently rephrased a
headline to eliminate the word "taxes", and it increased his reponse
rate by over 80%.
So if just a few
individual words
can have so much power to boost your sales and profits, how much power
can an entire sales letter have? Well, here's something you need to
know...
Your Sales Letter Is Either A
"Golden Key"... Or A "Money Drain" - Here's Why...
A
good sales letter can be your "key" to unlocking massive sales and
profits... but a poor sales letter can suck money like a drain, leaving
you LOSING MONEY (at least, if you make the same mistakes I did, which
I'll tell you about in a few moments)...
First, let me ask you a question (and see if you agree with my analogy
or not):
If you sold physical
products (like cars, or vacation packages), would you hire a poor salesperson to
sell the product for you? (I don't mean financially poor, I
just mean "bad at their job".)
Personally
speaking, I might... BUT... before I'd even CONSIDER putting them in
front of a client, I'd train them up, and give them the best possible
tools and techniques to do the best job that they could, because I want
them to make as many sales for me as possible - legally and ethically,
of course...
And now, this is where my analogy comes in... because...
Your Sales Letter Is Your Online
"Salesperson"...
... so doesn't it make sense that, before you put it in front of your
clients, you "train it up" to do the best possible job?
Or if it's already out there, wouldn't you want it to be always
improving and making more sales and money for you?
After
all, to get more sales in the offline world, a salesperson needs to
know how to handle objections better (you know, the ones where they
whine they can't afford it), how to handle "the competition", and so
much more... so what must YOUR sales letter be doing to make more money
for you?
Here's what...
If you'd like to know any of the following:
- how to ELIMINATE OBJECTIONS
altogether, so you'll never have to "overcome" them in the first
place...
- the six things you need to know
BEFORE writing any copy (these are critical, or it will make writing
copy very difficult)...
- how to READ YOUR VISITOR'S MINDS
(well, almost...), so you know when they're skeptical, and when they're
ready to buy...
- how
to use MIND CONTROL to virtually compel people to buy! (I'm only
authorizing you to use this on the condition that you don't use it for
evil, or bad products)...
- a STRUCTURED SYSTEM that makes
writing copy not only QUICK but also EASY, and best of all... FUN...
... If you'd like to know or use ANY of these things, then don't do what most
other "sales courses" recommend. (I'll explain that bizarre statement
in a moment, but first...)
Let me share a secret with you...
My
name's Paul Hancox, and as an online marketer, I've been selling on the
Internet and writing my own sales copy for some 10 years now - and I'll
admit right here and now, some of my early sales letters were pretty
bad... so bad, in fact, that they LOST me money!...
You might be wondering how that could possibly be... a sales letter losing
money? Well, it's easier than you might think... it was simply that
whenever I advertised my products, the sales letter did such a poor job at
converting visitors into paying customers that I didn't make enough
money to cover even my ad costs!
... it was like throwing money
down the drain. (It was my "money drain".)
It
was a prettty bleak time in my life... I'd fallen for the "Internet
marketing" dream... I thought that "Internet marketing" would give me
the freedom (and money) to do what I wanted, when I wanted... but
instead I was just losing money.
I needed to do something FAST...
I couldn't just go on over and over again doing the same things I'd
been doing before... something
needed to change... and it had to change quickly. (And I
realized that my sales copy was a big part of the problem)...
And then, something incredibly "lucky" happened...
How A Goofy "Dating Product"
Changed Everything...
By
a stroke of good fortune, I'd purchased a dating product about six
months before I had the "bad luck" with my sales. Now, there were some
pretty "sneaky" techniques in this dating product, but quite frankly I
never really used them for dating... I wasn't very good at them...
... BUT, I'm one of these people that, when I learn something in a
field that seems
unrelated to sales, I'd get curious... and wonder, "hmmm... I wonder if
these techniques could be used in sales and writing copy?"
Hmmm, indeed!
(Incidentally, I now call them Mind
Control techniques, although they're not quite that
sinister!)
So
as a test, I completely re-wrote one of my sales letters and
incorporated these "Mind Control" techniques, and was pleasantly
shocked to find that my
sales increased by OVER A THIRD. (By now the product was
finally making a small profit.)
But that was just the start...
How The "Objection Eliminator"
Method Increased My Sales By 70%
Now,
at the time I found myself intrigued by some of the things I was
learning about sales, so I went out and bought a book that had been
recommended to me (called Persuasion
Engineering) that combined Neuro Linguistic Programming
(NLP) with sales.
I was blown away by the ideas in the book, and wanted to immediately
test them out... so I re-wrote another sales letter from scratch...
tested it... and was pleased (but not that surprised) to see a 70%
increase in sales. "Great!" I thought... "This is exactly what I need!"
(Since
then, I've learned even more techniques from my time in face-to-face
direct sales, and so I've adapted and refined these techniques for
copywriting - I call this my "Objection
Eliminator" Method).
But then it got even better...
I Was Blind, Before I Tried
Direct (Face-To-Face) Selling!
Shortly
afterwards, I thought I'd try my hand at real life selling (you know,
in front of people instead of a computer!), so I went to work as a
salesperson for a company selling home improvement products. At that
time, I thought I knew everything about selling...
... but boy, was I wrong!
It felt as if I had been blind
up until this point... that company taught me some truly astounding
sales techniques... and even as I was learning them, I couldn't help
think, "I can't wait to try these out in my sales letters."
Well,
I did... and the results were nothing short of spectacular. For
instance, using just one of the techniques I learned (and I'll share
with you), get this... I was able to DOUBLE THE PRICE of a product I
was selling online, and still increase the number of sales by over 25%!
(And this, at a time when many Internet marketers were starting to lower their prices,
in a desperate struggle to get more sales.)
It
was only after these humbling experiences that I stumbled onto my
secret... the secret that, when it comes to online sales copy...
Most People Plain Do It Wrong!...
The only reason I can say that is because I learned the hard way...
I made exactly the same mistakes I see most sales letters making
today... and for a few years it cost me a small fortune, because my
sales letters were actually LOSING MONEY!
(A few of them were making a small
profit, but now when I think of the money I could have
made, if I'd got it right, back then!...)
Of course, many of the top copywriters (the ones who could charge thousands, or even tens of thousands of dollars
for their work, and have many happy clients) get it right (and now you
know why they can charge so much - for instance, the late veteran
copywriter Gary Halbert could easily charge $25,000 a time, and also
earn royalties on the product, that could make him much more money than
his initial fee!)...
... but anyway, most people think they can't afford a top copywriter. I
know, because I thought exactly
the same way (I used to have the same "can't afford it" mentality)...
until I learned the hard way that a poor sales letter costs you money,
and that a good sales letter is one of your best investments.
That's
why I hate to see so many sales letters making the same mistakes I used
to make - to me, it's like sending out a really bad salesperson to sell
your product! (You might get lucky and make some sales, but not
anywhere near as many as you COULD, if you put a top salesperson on the
job.)
Fortuntaly, here's some goood news for you...
You Don't Have To Spend $25,000
To Get It Right...
Let
me now share with you the one secret that you absolutely must know
about writing copy... but before I tell you this secret, let me ask
you... have you ever found yourself in any of these situations?...
- You want to write your
own copy, but you don't know where to begin...
- You know how to write
copy, but want to make it even more persuasive to make you more money...
- You want to write copy
more quickly and easily...
If you answered YES to any of these things, then listen up, I have
something very important to tell you...
Writing
Persuasive Copy (Like Gary Halbert) Should Be Easy For You, If You Know
How To Do It...
Get this... I revealed just a few of the techniques I'd discovered in
some of the earlier marketing ebooks I'd written (such as The Secrets Of A 10% Conversion
Rate)...
And Then The Controversy Began...
Many
of the top copywriters and marketers on the Internet (such as Michel
Fortin, and Paul Myers) were giving me praise for the ebook, but a few
others were plain upset with me, for revealing what they considered to
be "inner secrets", as if I'd bust open the "Magic Circle" or
something. (You'll see what I mean in the list of contents
below).
Still, many more people were practically begging me to do a
full copywriting course, which would reveal all the techniques I'd
hinted at in my previous ebooks.
To
be frank, it's not something I'd really considered before, because I'd
been too busy learning things myself (you find you're always learning
new things in this business), and I'd been too busy writing my own
copy, and making money myself, that I hadn't really got the time to put
together anything on that kind of scale.
However, one day recently, after I got yet another
email saying something like, "Have you got anything specifically on
writing copy?" or "Why haven't you done a copywriting course yet?" I
decided that, OK... it might be time to create a copywriting course
after all.
But I thought to myself, "Now, if I'm going to do
this... I want this... to be UNIQUE... it HAD to be unique, not like
all the other copywriting stuff out there." (I like creating unique
things)... so I asked these people what they wanted to see in it...
And there was one thing
people wanted to see in this more
than anything else...
It was, they literally wanted to SEE!... that is...
See
Copy Being Written In Real-Time (Well, Almost...!)
And that made perfect sense. After all, there were plenty of books and
courses on copywriting out there, but nobody really shows you
(literally) how to do it (after al, it's one thing to read a book on
copywriting, but quite another to see this in action)...
... so I made up my mind... THIS would be one of my "unique selling
propositions".... you get to see
me write copy, right on video! ("Finally," I thought...
"something I can really get excited about.")
Now,
it took me a couple of months to produce, and it was a lot harder to
put together than I thought, but I knew those people who emailed me
would absolutely feel thrilled and excited with the finished result
(and really
look forward to watching them)...
... and the end result was the Super
Power Copy
Video Course, which contains no less than 17 main videos, where I
explain all the techniques and show you precisely how to use them, and
additional videos containing examples of me writing THREE COMPLETE
SALES LETTERS from scratch - so you can "see" my thought processes, as
it were.
Now,
I feel really excited to tell you all about them, so let me give you
just a brief summary of what's in each of the videos...
THE MODULES
Video
1 - Pre-Copy
The SIX THINGS you MUST know before you even start writing a single
word of copy. (You'll really struggle if you don't get these.)
Video
2 - The "Ten Second Timer" Rule
You'll want to use this simple
yet critical "rule" to keep your readers glued to the end. (If you're
not reading these words right now, it didn't work.)
Video
3 - Propelling Copy
In this video I'll show you a number of techniques not only to hook
your reader's initial attention, but also
to propel them to keep reading - all the way to the end. And best of
all, they're fun to do! (I bet you won't see many other copywriters
talk about these.)
Video
4 - Headlines And How To Write 'Em
The
headline of your sales letter is the first thing a new visitor sees, so
it's vital to get this right. Now, in this video, you'll discover my
"must have" secret formula; this is for creating both the headlines and
sub-headlines that both grab attention, and compel people to keep
reading.
Video
5 - Presuppositional Power
As
you watch this amazing video, you'll discover the incredible power of
"presuppositions" and how they influence your mind in a subtle way -
not only in sales, but also in life. So you'll definitely want to take
notes before you start watching this one, as I don't know how shocked
you're going to be when you watch it.
Video
6 - Mind Reading & Mind Shifting
I
know that, as you read that headline, you may be skeptical about the
human ability to "read minds", and I understand that. I'm a bit of a
skeptic myself, but this technique I'll show you in this video is as good as
reading your visitor's minds, so you know precisely when they're
skeptical, and when they're thinking, "I'm ready to buy." How useful
would that be to you, right now, to know your potential customer's mind
and thoughts?
Video
7 - Mind Control
Is
it possible to use "Mind Control" to virtually compel someone to buy...
to get them to say, "I want this!" over and over again in their minds?
The answer may be a little frightening, as I'll expose in this
revealing video. (Hmmm... are you curious?)
If you think the techniques you'll learn in this video are too
"sneaky", I apologize... the problem is, they do
work... I've tested them... so you'll need to decide for yourself
whether you want to use them or not. (These techniques are strictly on
a "need to know" basis, if you know what I mean.) Virtually no other
copywriters even dare
to mention these (although quite a few are using them behind our backs.)
Video
8 - Ambiguity
Speaking
to you as a person who understands words and their power, you know the
English language is full of ambiguity (i.e. the phrase "After the cat
caught the mouse, it died" is ambiguous). In this video you'll see
right here how ambiguity can be used for fun, and as a byproduct, for
profit as well.
Video
9 - Word Weaponry
As I said at the start, even individual words
have power. Remember the example of "Axis of Evil", and all the
connotations that invoked in your mind? If you can convey all that
meaning in THREE SIMPLE WORDS, what could you do in a thousand word
sales letter? This video will show you precisely what you could do with
this power. Use it wisely.
Video
10 - The "Bullet Builder" Technique
Bullet
points
are one of the most important aspects of a sales letter, because they
clarify and make the benefits stand out. So when you use my "Bullet
Builder" technique that you'll get from this video, you'll find
yourself writing as many bullet points as you need, and you'll be
amazed just how quickly and easily you'll be able to write them.
Video
11 - The "Objection Eliminator" Method
Objections...
the curse of the salesperson... are one of the biggest reasons for not
getting people to buy, and salespeople are often trained to "overcome"
them, implying a struggle! However, in this video I'll show you how to
go much further than everyone else in your market, and to ELIMINATE
them (the objections, that is!) before they ever arise, using my unique
"Objection Eliminator" Method.
When you get this, and really
start to use it, you'll never have to "overcome" objections again the
old way. (Unfortunately, many online copywriters still haven't got a
clue when it comes to objections, and they're still "overcoming" them
the old way as well.)
Video
12 - Storytales
Why
STORIES and METAPHORS are so important to your sales process, and how
to add all kinds of extra layers of meaning to them, to make buying
seem like the smart thing to do. This will dramatically
improve the effectiveness of your copy just by itself.
(You
know, you want to use stories abundantly in your copy, but probably the
only copywriter I've seen get this right now is Frank Kern - which is
why I'll share his wisdom here with you in this video). I just hope he doesn't kill me
for splling the beans on his big secret,
just after the 20 minute mark!
Videos
13 & 14 - Price Strategies I and II
In these videos, you'll discover pricing
strategies that are usually only revealed at high priced sales
seminars. (I mentioned this earlier, but I used just one
of these pricing techniques, and I was able to double my price, and
still sell 25% more of that product, at a time when my competition were
desperately cutting their prices!)
If you like money, you'll like this. If not, then by any means don't
get this.
Videos
15 & 16 - Advanced Techniques I and II
I'll
share with you additional advanced copywriting techniques in these
videos that I feel don't quite fit into the other videos - but I use
them all, and they're all very powerful.
If you don't watch
these videos and integrate them into your copy, you're probably losing
money that rightfully belongs to you, and you'll probably never get
this handled properly - which is just like throwing money down the
drain.
Video
17 - The "Playing God" Technique
Using
the structured system you'll see in this video, you'll find yourself
able to write really effective and persuasive copy so quickly and
easily that it will actually be FUN to do! (And who'd have thought
making money could be so much FUN!) Amazing as it might sound, when you
know you need to write your own copy, you'll actually look forward to
this.
THE EXAMPLES
In addition to the 17 module videos above, the Super Power Copy
Video Course also contains 25 Example Videos, where you'll be able
to watch me write THREE SALES LETTERS completely from scratch, in three
different markets:
- In Example #1, I'll
write the sales letter for an imaginary quit smoking
product.
- In Example #2, I'll
write the sales letter for this
product, so you'll see how and where I've put into action all the
techniques you learned in the previous modules.
- In Example #3, I'll
write the sales letter for a hypothetical wealth product based on
Robert Kiyosaki's "Rich Dad Poor Dad" book.
There's no better way of learning and quickly grasping the material
than by actually seeing
these techniques in action, and how I apply them. This is something you
simply cannot get from any copywriting book. (And I don't
know of any other copywriters who would do this for you.)
At this point, you might be asking yourself...
"OK, Maybe I Want This, But Why
Do I *Need* These Videos?"
You'd
be right to ask that. I don't know whether you'd agree or not that your
sales copy is one of the most crucial aspects of selling online.
To
me, it's your online "salesperson"... and, speaking personally, I
wouldn't send out a poorly trained salesperson to sell my product...
... but I find that many sellers are doing exactly
that online, with their sales copy... despite the fact that super power
copy can make the difference between a BIG PROFIT (the "golden key")
and a BIG FAT LOSS (the "money drain").
So if you're not yet
selling a product or service, but maybe you WANT to... isn't it
important to get THIS handled first? (Isn't it important to "train up"
your online "salesperson" to be as effective an persuasive as possible,
before
it starts selling for you?)
And if you are already
selling online, wouldn't you want to make your "salesperson" even more persuasive,
and so get more sales? (I hear some people don't like money, did you
know that?) After all, if you don't get the sale, chances are someone
else will hear the sound of their
cash register ringing, because their
sales letter did a better job.
I know that for many people, it's more an issue of not quite knowing HOW to do this
(or they'd already be doing it), which is why I created the Super Power Copy
Video Course in the first place.
When
you get this, you'll see (in the Examples videos) precisely how to
incorporate all of the persuasive elements you've learned in the
Modules videos that make now for truly compelling sales copy.
And in addition to what I've already outlined...
Here's Just Some Of The Other
Things You'll Discover...
- Most
people selling online think they sell "products" or "services"... some
people think they sell "benefits" (or "unique selling propositions").
I'll show you [Video 1] what you really
sell... and when you get this one, how could you not sell more?
- The
CRITICAL ERROR many "Internet marketers" make when writing headlines.
(Make this mistake, and your sales are probably toast)... [Video 4]
- The
"4A Technique" [Video 6] for "mind reading" and "mind shifting" (get
this... whenever you have this under your belt, you'll now be able to
clutch the visitor's mind and pull it wherever you want them to
follow)...
- The FATAL MISTAKE made
by over 95% of online
sales letters that kills sales. (It's not a question of whether you
want to see this, you MUST see it, to avoid falling into the same
trap.) [Video 11]...
- When telling stories
and experiences [Video 12}, here are the three main storylines
you need to know, courtesy of expert copywriter Frank Kern. (And I'll
also reveal what Frank Kern didn't tell you about these in his free
material)...
- Two pricing techniques
[Video 13] you can use to raise your prices right now,
and get this... you can still have more people BUY from you! (Yes, you
really CAN do this... but many sellers try and fail because they get it
all wrong... now here's how you do it right)...
- And much, much more...
Now, with these things in mind...
How Much Would All This Be Worth
To YOU?
Let's be frank... by this point, you want to know, "How much?", don't
you?
If I said $25,000, would you say that was too much?
I
know how people think, and many would, even though people can pay
thousands of dollars for a top copywriter. (As I said, veteran
copywiter Gary Halbert could easily charge $25,000 and he'd even get a
percentage of the sales - making professional copywriting a pretty good
career move, when you're good at it!)
On the other hand, as I've
experienced, poor copy can cost you money... because you're throwing
money that should be yours down the drain. So isn't it important to get
this right from the start?
However, I know many people don't
want to risk spending $25,000... even though investing in a good
copywriter would probably be a smart investment if you do it right.
And
now that's why I put together this video series. I've spent literally
thousands of dollars myself and some 10 years discovering, learning,
experimenting and applying all the techniques I'm about to share with
you.
How much would 10 years of experience be worth to you? I
guess you'd have to be crazy to want to spend 10 years learning it all
the hard way like I did, when you can get it all in a matter of hours -
you don't know how lucky you are!
When it came to putting a
price tag on my course, one marketer who previewed it suggested I sell
it at $997, which would put it somewhat on a par with Frank Kern's
"Mass Control" course (which cost $1,997, although it wasn't
specifically about copywriting.)
However, I know there are some
people out there who won't even invest $997 to get one of the most
important apsects of their business handled - "training up" their
online "salesperson", as it were.
Even though they will probably
be stuck at the same income level for a long time, I felt that I didn't
want to give even those people the excuse not to take action, and get
their hands on information that may be critical to their wellbeing at a
time when making more sales meant so much.
So I decided to make it as easy as possible... and price it at
just $97 (excluding taxes),
which means the maximum number of people can afford this small
investment in themselves, their business and their future, and be able
to get it now.
Now that you know the price, let me ask you one FINAL question,
possibly the most important question of all...
What
Would It Mean To YOU To Write Super Power Copy?
I
don't know whether you've written sales copy before, but since you're
still reading by this point, it's clear that either you want to start
writing really powerful copy, or you want to improve your existing
copy, to make more sales and money.
Now, before you invest in my
product, I'd like you to ask yourself what being able to write super
copy would mean for you, right now.
I'll admit, one of the first motivations for writing my own copy was
because...
... I didn't want to spend money
paying others to write copy.
Even though I could
have paid a copywriter, I wanted to write it all by myself. (Obviously
I saved money by doing this, but that wasn't the main reason. My
reasoning was, it was MY product, and so I should be the one to write
the copy for it!)
Now, looking back, it's been a long learning process for me - 10 years
to be precise - but it also meant I was forced
to hunt down the very best techniques that I could use, and over those
ten long years I did at least get to discover a vast number of
techniques from many different sources.
And I found that, once you use these techniques, and really grasp them...
... writing copy becomes so much
quicker and easier.
Before I discovered them all, it would often take me days (and even as
long as two weeks)
to write a sales letter.
Often
it was a real struggle to write copy - sometimes I'd sit for hours
scratching my head, wondering how to get started, or what to say next.
(And all this struggling over words, when you could be writing easily,
costs you time and money... which I didn't have.)
Then there was
the difficulty of getting people to read beyond the first few
paragraphs. (Back then, I used a "chat" program on my site that
conveniently told me how long a visitor stayed - the stats were pretty
dismal: an average of 17 seconds!)
However, after applying what I learned...
... I actually wrote one sales
letter in just 7 hours!
People
stayed a lot longer, and it converted much better than I expected.
(Although the average time it took me to write was still a few days,
that was far quicker than before.)
And
I went back and re-wrote many of my older sales letters, using the
techniques I'd discovered, and with the exception of one, which was
selling an outdated product anyway...
... for each sales letter, I
increased sales by between 50% and over 300%!
For me, each time I virtually stumbled
across a new technique (as I've done many times over the past 10
years), it was great to be able to experience a sense of excitement and
fun as I tested out each new technique to see if they worked - and when
they did, it's a nice feeling to have more money roll in.
Of course, it's not just
about the money... although that's undoubtedly a bit part of it. I just
happen to like money, that's all. Plus, you seem to need it for things
like bills and stuff.
To me, it's also about being able to feel
that feeling of satisfaction and achievement, knowing that each sales
letter is no longer "adequate", but...
... as it's my online
"salesperson", I virtually demand that it does the best possible job...
or I'll fire it!
So those are my
reasons, but now I'd like YOU to pause... just for a few moments... and
ask yourself right here... "What would it mean to me right now to be
able to write spectacular sales copy?"
Now,
whatever your own reason was for buying my product, I want to help you,
to ensure that writing powerful, persuasive copy becomes so easy and
natural for you...
And this is where my course comes
in...
I've
designed it to be a COMPLETE SYSTEM to enable you to write powerful,
persuasive copy, by sharing with you all the many techniques I've
learned, combined with several "real time" examples of how to use them.
Now
here's what you'll get when you invest in my course: you'll download 17
"Module Videos" (in AVI format) that you can watch on your computer
right now, which shows you all the techniques, methods and "tricks" for
writing spectacular copy... plus, three additional sets made up of 25 "Examples
Videos", where I'll write three sales letters right in front of your
eyes!
I'm completely confident that you'll be very happy with
this Super Power Copy Video Course when you get it - so confident, in
fact, that I'm offering you my Super Easy 60 Day Guarantee.
If
you don't think you've got you're money's worth, and many times more...
then simply email me for a full refund, within 60 days of purchase.
However, I think you're going to feel more than happy when you come
inside!
Here's What Others Are Saying
About Super Power
Copy...
"Much better than a written
book..."
Paul Hancox’s Copywriting Course is simply amazing. When you get your
copy you’ll understand the psychological triggers that get people to
buy. Much better than a written book that can be technical and boring,
these videos lead you step by step in the copywriting process. The
techniques revealed are used by the top copywriters in the world.
An added feature is the video series that shows the creation of a sales
letter from scratch. I’ve seen plenty of copy reviews, but I’ve never
seen a letter created from scratch in any of the courses I’ve come
across so far..This is my favorite part of the course because it gives
unparallel insight into the
thought process of a high powered copywriter. This is a must have.
Scott Ames |
"I'm actually excited about
writing copy now..."
Paul,
When I first noticed that there were over 9 hrs of video in this course
I was a bit hesitant to take the time to thoroughly go through it, but
I'm VERY glad that I did. This course is an absolute goldmine! I've
read a handful of copywriting books over the years, but I honestly
couldn't believe how many powerful tips and tricks were in your videos
that I'd not heard about before. This is without a doubt the most
comprehensive copywriting course I've ever gone through.
I especially enjoyed the parts about all the psychological "mind"
tactics - very, very powerful stuff! It's amazing that more people
don't use some of these tricks.
When I study courses like this I generally only take notes of the
really good ideas (mostly just the stuff that's new to me and really
stands out). Well, I took 11 pages of notes from your copywriting
course! I don't think I've taken that many notes since I was in school!
I'm actually excited about writing copy now (maybe for the first time
ever!) Outstanding work, Paul!
Best regards,
Brandon Tanner |
Paul...
Do NOT sell this course - it's brilliant. I have a confession to make,
I played the videos at double speed to save time, but by 'eck, there's
lot to learn in them. At double speed, despite the fact you sounded
Australian, the audio was clear throughout and at either speed, the
pace was great.
From a complete novice's point of view, this whole course is
a revelation. The modules are well written and structured. The
visuals aren't distracting, and they add to the effectiveness - I could
imagine, if it were only audio, with no text... or just text with no
audio, my mind would have wandered. But I was engrossed.
My favourite part of the course was the mind control element - It felt
almost as if I was being told a secret.
I'm seriously considering adding copywriting to my repertoire
of course, I'll need a lot of practice, but that's how I
became a top designer - so I should have what it takes.
Kindest regards,
Karl Warren |
Hi Paul...one word:
WOW!
I have studied copywriting materials from everything from the classics
to the latest courses, and yours tops them all. You have a clear way of
explaining everything.
One of the biggest problems I have is organizing my thoughts to write
copy, and making sure I've thought about everything that's needed for a
good sales letter.
The way you've organized this and the look-over-your-shoulder aspect
makes this the best copy
course I've seen. I can't wait to write my next letter now!
Jenn Dize |
So Now You Have A Choice...
You can either...
(a)
Get this now, and discover all the powerful copywriting methods,
techniques and "tricks" I've learned over the past 10 years, all in 17
module vidoes and 25 example videos, to make your sales copy
excel, and to become your champion "salesperson"...
(... and I
think you'll be amazed by things like The "Objection Eliminator"
Method, The "Playing God" Technique, The "Bullet Builder" Technique...
to name a few)...
Or you can...
(b) close this page, and move on... content with your current and
future sales and copy.
I certainly can't force you to invest in my product, that's your free
choice... but I also don't want you to not
invest, and then have regrets about not investing later... you know,
perhaps a year or two down the line.. and at that time I wouldn't want
you to look back to today, and this moment right now, and just
wonder... hmmm... about all the techniques I talked to you about today,
and whether you'd missed out.
After all, nobody likes to feel
regret. Can you remember the last time you experienced that? Maybe you
missed some opportunity that passed you by, maybe to talk to somebody
you liked or to get something you really want, and later on you find
yourself wondering about this and thinking... hmmm.. "What if I'd just
done it...?"
Nobody likes to feel regret, do they? I certainly
wish someone had shown me these techniques 10 years ago. And that is
precisely why I'm making them available to you right now for just $97 (despite being told to sell them at $997 or
higher), because instead of regret, I want you to feel GRATITUDE...
(I'm serious!)...
I want you to be thanking me after watching
them. And I don't know if you could imagine yourself, say a
year
from now, having watched these videos, fully absorbed them and having
applied them in your sales lettters... and being able to picture your
success with sales and copy and all that extra money you've earned (and
you deserve this!)..
... then if you're able to really imagine
that, I'd want you to be be able to LOOK BACK, on this moment right
here, right now... as having been the start of it.
Speaking to
you as a person who knows how marketers think, I know that if you don't
get this handled right now, the chances are you never will... (or
it will take you 10 long years to do it.)
So
now I hope you make what I sincerely consider to be the right choice,
that is... to join us, come inside... and make your online
"salesperson" the very best it could possibly be.
P.S:
Just seeing me write 3 sales letters on video completely from scratch
is worth it... let alone all the techniques I'll show you that most
copywriters don't even dare
mention in public - although quite a few do sneakily use them - but you
won't see this, unless you really look for them.
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